Licensing & Publishing

licensing

The licensing team is committed to bringing quality Ben9.79 products to retailers and fans worldwide.  Ben has touched the hearts and souls of millions, and we look forward to creating the first-ever Ben Johnson licensing and publishing program — untapped potential that is a long time coming.

About the Ben9.79 Lifestyle Brand

A series of books about Ben’s life, sports nutrition and fitness will set the stage for Ben’s new lifestyle brand, Ben9.79. The initial focus will be on the following categories that capture Ben’s physical and mental fortitude, and embody his unique experience and personality:

  • Sports Nutrition Supplements and Superfoods – the secrets to balancing hormones and fueling the body
  • Exercise and Training Equipment – including tips to workout not just hard, but smart
  • Clothing and Footwear – using the latest technology and fabrics
  • Video Games, Apps – challenge Ben in races, explore nutrition and sports apps
  • Ben’s own 9.79 Signature Cologne – as Ben would say, “I like to smell sweet.”

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